Maritime technology company ZeroNorth has announced the opening of a new office in Piraeus, Greece, to further its aim to support more shipowners and operators to digitalise and decarbonise their operations. We asked CEO of ZeroNorth Søren Meyer what the new location means for the company.
“Our primary goal for ZeroNorth Greece is to enable us to support more Greek owners and operators to digitalise and decarbonise their operations,” Mr Meyer explained to VPO Global. “We want to help enhance vessel performance, increase TCE earnings, and ultimately reduce CO2 emissions. This expansion has been in our sights for some months, so we’re pleased to see it come to fruition.”
The new office is an important expansion for ZeroNorth and signifies the role of Greek shipping to the organisation’s digitalisation objectives and commercial strategy. The operation will act as a beacon to reflect the unique needs and characteristics of the world’s largest national fleet, as well as help it profitably navigate to a more digitalised and decarbonised mode of business.
ZeroNorth Greece provides the company with a direct link to one of shipping’s most important regions. The move will enable greater engagement with Greek tramp shipping operators and allow them to have first-hand experience with ZeroNorth’s vessel optimisation software, Optimise.
Optimise provides insight into vessel performance and determines the optimal speed of each vessel to optimise bunker spend. It monitors the entire fleet and alerts the operators if a vessel should change speed. This is done by interpreting multiple data points such as weather, draught, market rates, price and emitted CO2 — all of which are turned into concrete action.
In terms of targeting the large Greek shipping market, Mr Meyer explained to us that, “At ZeroNorth, we don’t believe in a ‘one-size-fits-all’ approach for any of our customers, so of course this is true for our Greek market also. There are important nuances in any region that we must honour, but just as any other market, we aim to support our customers fully. Panayotis Bachtis, who will run our Greek operation, has a deep knowledge of the market and will prove a great asset in enabling us to work more closely with Greek owners.”
Panayotis Bachtis is joining ZeroNorth as the general manager for ZeroNorth Greece. Mr Bachtis comes from a family with deep roots in shipping. He has occupied various positions around the technical and commercial operation of a ship.
For the greatest part of his career, he has been working closely with Greek shipping companies, providing solutions to optimise bunker procurement and mitigate the risk from oil price fluctuations. He therefore brings a wealth of knowledge and experience in the planning and execution of fuel management strategies, as well as deep insight and a strong network in the local market.
Mr Meyer continued: “This move means that we can work closely with Greek tramp shipping market leaders to explore how Optimise can generate increased revenue and reduced emissions. I am confident that Greece’s vibrant and close-knit maritime community will immediately understand our vision of digitalising shipping for the climate and join with us in our efforts to create more economically and environmentally sustainable operations.”
Panayotis Bachtis, general manager, ZeroNorth added: “It is an honour to be able to join ZeroNorth at this significant time for the company — and the industry. Shipping is entering a new digital era that is set to see exponential growth over the coming months and years. As a dynamic tech company in this space, ZeroNorth’s growth trajectory has been immense over the last year. I look forward to our Greek operation matching this pace and sharing the benefits of Optimise with more owners and operators.”
Mr Meyer explained to us that ZeroNorth’s current goal is to connect with shipowners and operators in a meaningful way and to explore how Optimise might be able to help them. “After only one year in operation and over 1,500 vessels committed to using Optimise, we’re confident that our wider goal of 6,000 over the next five years is perfectly attainable, and that Greek shipping will play a big role in that.”